Job Title: Area Sales Manager (ASM) – OOH / Institutional & Distributor Sales

Job Location: Pan India

Experience: 15 - 20+ Years

Gender: Male/ Female

Job Details:

Salary range:   18 to 20 LPA

 

Industry: FMCG / Food & Beverage / Tea / Coffee / Institutional Sales

Role:
Drive distributor-led institutional sales across HORECA, canteens, caterers, QSRs, offices and other OOH channels. Responsible for distributor appointment, market expansion, secondary sales, billing and target achievement.

Key Responsibilities:

• Appoint, manage and drive distributor performance.
• Lead sales executives and ensure strong field execution.
• Drive volume, billing, secondary sales and market activation.
• Manage distributor stock, schemes and product rotations.
• Execute key accounts across multiple branches/locations.
• Achieve monthly volume and value targets.

Key Skills:
Strong distributor management, team handling, institutional sales, target-driven execution, market intelligence and competitive tracking.

Qualification: Masters & PGDM

Experience: 15–20 Years

Location: Pan India

 

Salary Per Year: 18 - 20 LPA