B D Surana is the Founder & Chief Consultant of HR Equity, a well-established HR and recruitment consultancy. With almost three decades of deep industry experience, his reputation as a trusted recruitment partner is built on strategic insights, ethical practices, and a consistent record of delivering high-quality talent solutions.
Beyond his core work in Job Consulting, Mr. Surana is widely respected as a Career Mentor & Financial Guide, and a Certified Graphologist, Grapho-Therapist, and Counsellor. He is recognised for his ability to decode human behaviour through graphology, watch and pen analysis, and colour psychology - helping individuals and organisations gain deeper clarity, confidence, and direction.
He has also been honoured with multiple prestigious awards, including the HR Excellence Award (2023) from ISTD, international recognitions, and several leadership honours from Lions International and other bodies.
A published author, Mr. Surana has co-authored two self-development books - “Seven LEE of Life” and “My Marriage – Bliss vs Curse” — reflecting his commitment to personal growth, emotional wellbeing, and relationship understanding. Known for his “Constant Giver” mindset, he is deeply involved in social upliftment, youth mentoring, counselling, and community service. He serves as a Trustee of a Dialysis Centre, supporting critical healthcare needs.
He also plays active leadership roles in several respected professional and social organisations including JITO, JBN, ISTD, Lions International, RSFF, MASA, ACAE, and more. Chapter. He holds Life Memberships in numerous prestigious bodies such as JITO, ISTD, NIPM, NHRD, ACAE, RSFF, BBDPA, PHDCCI, Chinmaya Mission, Numismatic Society, and the Marwari Federation.
Mr. Surana’s unique blend of recruitment expertise, behavioural insight, and social leadership ensures that SEPL delivers not just recruitment services, but trusted advisory — helping organisations align talent strategies with business goals and enabling individuals to navigate and accelerate their careers with purpose and clarity.
Aayushi Pugalia is a Chartered Accountant with over six years of corporate experience in audit and assurance at leading Big 4 firms. Recognized for her analytical mindset, professionalism, and strong client-service orientation, she brings valuable expertise in financial systems and business operations.
Having grown up closely observing the family business, Aayushi has long been familiar with the values and practices that define HR Equity. After a successful corporate career, she has now joined her father, Mr. B D Surana, to carry forward the firm’s 27-year legacy in HR consulting and talent solutions. Her entry represents the next generation of leadership-blending modern industry exposure with deep-rooted understanding of the firm’s ethos.
With her technical knowledge, fresh perspectives, and commitment to excellence, Aayushi is dedicated to strengthening HR Equity’s core offerings while driving innovation and expansion into new service domains.
To inspire growth and transformation in individuals and organizations through trusted, multi-domain expertise.
To deliver ethical and impactful services in HR, finance, and personal development—empowering people, enabling progress, and enriching communities.
We deliver complete HR solutions!
Corporate Office: SURANA EQUITY PVT LTD (HR EQUITY Job placement Division), 20J, Ballygunge Terrace Ground Floor, Golpark Kolkata 700 029, West Bengal, India.
Email: jobsurana@gmail.com for Kolkata and other cities.
